Sudocrem
Global toolkit

Our client, TEVA, required a toolkit of assets for Sudocrem that would be rolled out across all of their international markets that followed the brand guidelines. This included advertising templates with placeholder copy that would accommodate varying amounts of content that were easy to recreate across multiple languages along with a range of static banners and social posts. I also created a library of stock imagery that covered various age groups of the target market and ensured diversity across all possible markets. Working with a copywriter, we also created a bank of sign-offs, headlines and content that could also be easily translated for localisation.