American Pistachio Growers
UK website
The client brief was to create a new website for the UK aimed at males aged 50-65 to promote the health benefits of pistachios.
This included the creation of a bespoke logo. This is based on travel stamps and represents the trees and farms where pistachios come from. The design of the digital assets was based on shipping labels. The boxes were designed as a modular system and resizable depending on the content. They were designed to look weathered and well-travelled.
Logo creation
Initial concepts
Font exploration
Final version with and without strap line
Design system
Website